how-to · 4 min read · Updated October 2026
How to write a creative project brief (with template)
What a good brief includes
Purpose: what the project is for, such as a new website, social media, print or personal branding.
Audience: who will be seeing the finished work.
Deliverables: how many photos or videos you need, plus any formats or sizes.
Style references: three to five examples you love, so the Studio can see the look you're after.
Date and location: when and where, including any access or parking details.
Subjects and products: who or what will be photographed or filmed.
Brand details: colours, fonts or existing imagery the work should match.
Budget range: even a rough figure helps Studios suggest the right approach.
Your project brief template
Copy the template below, fill in the details and paste it into your enquiry. Leave out anything that doesn't apply.
Project brief
- Project name
- [Your project or business name]
- Service type
- [Photography / Videography / Editing / Content creation]
- Date and timings
- [Preferred date, time or rough timeframe]
- Location
- [Address, studio or venue]
- Duration needed
- [e.g. 1 hour, half day, full day]
- Deliverables
- [e.g. 10 edited portraits, 60-second highlight video]
- Purpose and audience
- [e.g. new company website, LinkedIn]
- Style references
- [Links to examples or a moodboard]
- Must-have moments
- [People, scenes or details you don't want missed]
- Budget range
- [e.g. £250–£500]
- Additional notes
- [Outfits, access, deadlines or anything else]
Frequently asked
- Should I share my budget upfront?
- Yes. A rough range helps Studios suggest the right approach and quote for exactly what you need.
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